Sunday, November 24, 2013

Em by Emily

Unfortunately this week has not been nearly as productive as last. I was extremely busy with sports and school so the amount of time I was able to dedicate to moving forward with Em by Emily was small. I had time to edit some of my sketches and brainstorm more ideas, but unfortunately not much more than that occurred. 
I have been working on timing for this project, and have decided that I'd like to get a good amount of initial sewing of samples finished over Christmas break. I also thought maybe in addition to selling on my etsy shop I could take my samples into locally owned boutiques and sell them from there. That is something I will have to look into. This week I hope to continue sketching and finalizing looks to keep moving forward with Em by Emily. 

Saturday, November 16, 2013

Progress!

This week I have spent a great deal of time trying to figure out exactly where I'm going with my collection. I feel like hundreds of ideas pop into my head all at once and it's hard to sketch them down in time before I forget. However, thanks to recent generous gifts from Evernote, I was able to sketch down a few ideas today in my moleskin during church. (Probably not the way I'm supposed to spend my time in church...but I was able to sketch and remember a dress that I think would work real well in my collection). Here's the rough sketch I scribbled down: 

In addition to that, I finally compiled all of my ideas for the direction of this collection into my moleskin. Here's what I wrote down: 
Em by Emily: winter/spring 2014 rtw collection 

Ideas:
-Classy but edgy
---structured silhouettes with leather trims and a touch of a more edgy style for the modern high fashion individual 
---mixing of colors, prints, and textures 
---neutrals with a pop of color 
---inspired by Rachel Zoe spring 2014 rtw collection 

-Overall Themes
---neutrals with pops of color 
---leather trims
---overall classy yet edgy feel to the collection 

-Collection Outline
---6 outfits
--------pants, skirts, dresses, tops, coats, etc. 

-Who wears Em by Emily?
---modern, edgy and confident individual 
---consists of everyday clothes suitable for day time with the ability to transition to evening 

Lastly, I've been experimenting with color palettes and different ways to incorporate a pop of color. 



Tuesday, November 5, 2013

Budget Planning

After a failed initial budget meeting with my primary investors in the company, I went back to the drawing board. They suggested I come back for my second proposal with a more concrete plan. Here is what I have so far:

Cheapest Option:
8 looks, at least 3-5 yards per look.
24 yards of fabric at $7 per yard
--fabric would be cheaper and lower quality, wouldn't be able to make a complete profit
Total cost: $168 for fabric, plus an estimated $50 for zippers, buttons, thread and finishing tape

Middle Option:
6 looks, 4 yards of fabric per look
24 yards of fabric at $12 per yard
--fabric would be higher quality than the cheaper option, and provides the most opportunity for profitable turnaround 
Total cost: $288 for fabric, plus an estimated $40 for zippers, buttons, thread and finishing tape

Most Expensive Option:
6 looks, 4 yards of fabric per look
24 yards of fabric at $15-17 per yard
--fabric would be of extremely good quality, would be able to sell clothes for more money therefore has potential for either a highly profitable turnaround or no sales at all because of higher prices on clothin
Total cost: $360-408 for fabric, plus an estimated $40 for zippers, buttons, thread and finishing tape

A closer look at the typical Etsy buyer: choosing the best budget
 
http://www.alexa.com/siteinfo/etsy.com - a credible website with a ton of info on the everyday etsy buyer
Etsy is the 42nd most visited site in the US and the 142nd most visited site worldwide 
Buyers often spend around ten minutes on the site at a time, meaning pictures must spark a quick initial interest
A large majority of the demographic is female, meaning clothes made for women have buying potential

Final budget planning:
My parents have chosen to give me the initial budget of the cheapest option and to up the budget based on fabric needs of particular looks.
We have also decided to create a line with only the initial six looks to ensure well made clothing and a reasonable time commitment 
The current goal is to design and produce the line for sale around springtime (lighter, cheaper fabrics that would allow for a more profitable turnaround to increase sales and continue the business further on from the initial 6 looks)